Notebook HEM

The mediaIDEAS researchers feel that affordability and exponential technological change will drive both publishers and consumers to embrace the e-reader experience. For instance, the company feels that by 2020 e-readers will cost about $50 each. Their color displays (by 2016) will support a much wider range of material that formerly was in print. “By 2015, e-paper e-readers will be employed to display virtually any form of printed content from monochrome text heavy office documents and newspapers to high quality full color magazines and brochures with audio and video components,” says senior analyst Nick Hampshire.